When Boston Whaler expanded into a new category of boats, the brand turned to Dino to frame these boats for a new market segment. Dino named Vantage and crafted a storyline that marries Whaler’s legacy strengths with a range of benefits designed for these non-traditional Whaler customers. The result was the best product launch in the company’s history, with demand well-outstripping supply, and a rapid expansion of the new line to appeal to even more new customers. The story is carried forward in the Whaler magazine, on bostonwhaler.com, in Whaler events, via email marketing and on the sales floor.
It’s not just our clients who appreciate the smart and beautiful programs Dino Publishing designs and delivers. We’ve garnered numerous awards from publishing and content marketing industry leaders for the quality of our collateral, publications, websites and email marketing.