Boston Whaler creates boats with Core Confidence and now they have a website to match. On September 15, the fully revamped and redesigned bostonwhaler.com went live, with exciting new content, copy and design from Dino Publishing, working with web development firm Element Three. Boasting a user-friendly experience with improved navigation and functionality throughout, the reimagined site provides visitors with more easily access into detailed information about the company’s unsinkable product lineup, along with engaging lifestyle content and deeper insight into owning a Whaler.
“Boston Whaler is truly an iconic brand, and we aimed for the new site to reflect their legendary company, boats and experience,” said Doug Leik, president and publisher of Dino Publishing. “The new website is sleek, highly intuitive and filled with content to engage customers and owners. Whaler and Dino both value bold design, functionality and engagement, and those hallmarks shine through at today’s bostonwhaler.com.”
Element Three helped ensure that the new site was optimized for mobile, tablet and desktop platforms. Now, bostonwhaler.com contains a wealth of content for current boat owners and prospective customers, fully accessible through any device. Every Boston Whaler boat model and product family features its own extensive landing page, with videos, photo galleries, downloadable specifications, descriptive copy and more. Owner’s resources, including a vast archive on past models, are now readily accessible.
In addition, the site’s boat configurator was enhanced with an interactive and comprehensive “Build Your Whaler” tool for every model. The configurator allows customers to try how various hull colors, engines and options will look on their boat, and how these changes affect MSRP. A printable summary sheet is savable for revisiting or easily shared with local Whaler dealerships.
Dino Publishing has enhanced lifestyle content as well, with the lifestyle blog Navigator fully incorporated into bostonwhaler.com, and all content easily shared on social media.
“The new site is a more comprehensive, modern vehicle for custom content that clearly communicates the brand’s advantages to customers and prospects,” said Jeff Vaughn, Boston Whaler vice president of sales, marketing and customer service. “We’re eager to measure its success following the launch, and we anticipate marked improvements across every metric. The new bostonwhaler.com is an authentic and compelling extension of the Boston Whaler brand, and a great resource for our customers.”