Leading boat manufacturer Boston Whaler and award-winning integrated marketing and communications agency Dino Publishing announced plans today to strengthen their creative partnership. The Chicago-based agency, which has produced the boating lifestyle publication Whaler Magazine for Boston Whaler since 2010, will now play a growing role in the brand’s future product launches, marketing, social media and advertising.
“Dino Publishing has been our longtime partner in the publishing space, and as a result are able to leverage resources and expertise into more channels, including social media, advertising, new product launches, and beyond,” said Jeff Vaughn, Boston Whaler’s vice president of sales, marketing and customer service. “Through our collaboration on Whaler Magazine and in an increasing number of initiatives, they have effectively captured the essence of our brand. I am excited to continue partnering with Dino to produce strategy and creative content that resonate with our consumers.”
“Boston Whaler is a legendary brand and we have been telling their story for over three years,” said Dino Publishing President Doug Leik. “With our established ties, I believe we are an ideal partner in the future creative strategy of this iconic company.”
Dino Publishing has been generating creative content and publishing custom magazines including titles like Whaler, Sea Ray Living and Meridian Lines since 1999. With a multifaceted design and creative team, along with a strong foothold in the marine and leisure industries, Dino has expanded as a full-service agency, providing not only effective and engaging creative content on paper and on the web, but also strategic marketing and advertising for a wide portfolio of brands.