Send these videos to your prospects by right-clicking the "Link to this video" copy, select "Copy Link Address" and then paste the URL into your e-mail. If you can't right-click, click the link to the video, copy the URL out of the browser address window and paste it into your e-mail.
Some videos come with smartTags that customers can scan and watch with their cell phones; click "Download smartTag" and place the image in your printed materials with a caption saying "Watch the video; get the App at www.gettag.mobi."